Advertising Platforms
- Meta
Coach Haus is an Online and retail Sofa manufacturer based in Vancouver that aims to make custom modular furniture shopping easier and more affordable, while supporting sustainability.
21%
Decrease in MER
10.61X
Increase in ROAS
20.8%
Increase In YOY Sales Growth
The Challenge & Client Goals
Decrease Cost Per Acquisition + Scalability
Coach Haus encountered a dual challenge: reducing its Cost Per Acquisition (CPA) while striving for scalability. Initially, their CPA was much higher than ideal, hindering their ability to acquire net new customers efficiently without overspending on marketing efforts.
Marketing Efficiency and Revenue
Coach Haus was at a pivotal moment when they decided to take a chance on their first retail location in South Vancouver. This move signalled the urgence for the Ecommerce portion of their business to carry the revenue weight until the store was up and running and driving sales. This meant that online sales channels like Google + Meta would have to increase revenue, while becoming more profitable.
How We Helped
Great creative metrics! Average CTR 1.65%.
Thumbstop rate sitting at 10.64% for the month of July.
We were able to drive an incremental 15 Leads and improved CTR by 30% and 8 dollar cost per lead which given the AOV of the product they sell is incredible.
