Advertising Platforms
- Meta
Coach Haus is an online and retail sofa manufacturer based in Vancouver that aims to make custom modular furniture shopping easier and more affordable, while supporting sustainability.
21%
Decrease in MER
10.61X
Increase in ROAS
35%
Increase In YOY Sales Growth
The Challenge & Client Goals
Reducing CPA & Scaling Profitably
Couch Haus faced a twofold challenge: lowering its Cost Per Acquisition (CPA) while scaling sustainably. Initially, a high CPA limited their ability to acquire new customers efficiently without excessive marketing spend.
Marketing Efficiency & Revenue Growth
As Couch Haus prepared to open its first retail location in South Vancouver, the pressure was on for the Ecommerce side of the business to drive revenue until in-store sales gained traction. This required digital channels like Google and Meta to not only increase revenue but also improve profitability to support overall business growth.
How We Helped
Introduced a creative testing framework on Meta to ensure only high-performing assets were used across the funnel.
Revamped lead generation campaigns, testing multiple objectives (DMs, forms, quizzes, swatches) to optimize for high-intent leads--all delivered straight to the sales team.
Expanded to Pinterest to strengthen top-of-funnel efforts, recognising that each sale represents a net-new customer acquisition for the business.
Achieved target scaling and business growth in 2024 while maintaining a strong MER of 10-12%.
