Smash + Tess

Smash + Tess is a mother-daughter team pursuing big dreams while juggling full-time careers and everything in between, just like you!

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WHAT WE CARE ABOUT:

Slowing down the fashion cycle
Making everything from authentically happy, healthy origins
Being based in the same area codes as the expert seamstress who craft our collections
Shaping a new future for fashion and taking their #SmashTessFam along for the whole ride!

Advertising Platforms

Smash + Tess is a mother-daughter team pursuing big dreams while juggling full-time careers and everything in between, just like you!

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Blended ROAS

(50% increase)

Directly Attributed ROAS

(200% increase)

23x ROAS during BF/CM

(a 400% increase from 2021)

more net new email subscribers

(for the month over previous year)

Smash + Tess has an extremely strong brand presence within their home country of Canada.

Need to expand into the US profitably

Need Reliable Data

Need to hit ROAS goals to maintain profitability

Need to reach new customers at a lower CPM

They were exhausting typical platforms and needed to find new avenues for TOF acquisition while continuing their amazing repeat purchase behaviour

Hands-on support with consistent systems to make their drops and collaborations as seamless as possible

The brand wanted high-quality creatives that grab the attention of consumers

Launched new platforms to begin acquiring new users

Audited all previous content and established what brought the highest quality of traffic within each stage of the funnel.

Worked hands-on with the team to develop systems on how they can absorb the cleanest data possible to paint the picture of omnichannel advertising

Implemented first-party, reliable tracking

Continuing to grow channels for new user acquisition in the states by leveraging platforms like TikTok, Pinterest, and Bing

4 million more impressions in 2 fewer months on 30% less ad spend (12% increase over previous 7 months)