Sports Excellence

Founded in 1950, Sports Excellence represents 200 Strong independent retailers. Offering local service for real communities across Canada and the United States, selling athletic equipment and sports apparel. TUFF is helping Sports Excellence grow their e-commerce experience with a focus on expanding to the United States. We oversee the performance marketing for their Head office and a number of independent dealers.

Advertising Platforms

  • Google
  • Meta
  • Stackadapt

Founded in 1950, Sports Excellence represents 200 Strong independent retailers. Offering local service for real communities across Canada and the United States, selling athletic equipment and sports apparel. TUFF is helping Sports Excellence grow their e-commerce experience with a focus on expanding to the United States. We oversee the performance marketing for their Head office and a number of independent dealers.

31%

YOY overall Growth

8X

ROAS for United States Targeted Campaigns

64%

Improvement in ROAS

The Challenge & Client Goals

Expansion and Performance of US marketing campaigns

Before Tuff Media took on this account, Sports Excellence was struggling with performance in campaigns targeting the United States. These were drastically underperforming from a ROAS and conversion value standpoint.

YOY growth and inefficiencies 

The POC complained of significant overspends and a performance drop in one of their busiest seasons heading into Summer - Baseball. Since the Monthly budgets of Ad spend are determined based on last year's overall performance this had a negative impact on this year's revenue goals and targets. (We had to do more with less).

StackAdapt Performance 

Sports Excellence had previously intended for Stackadapt to be used as Awareness campaigns only as they struggled to find conversions/revenue and a positive ROAS In the channel.

How We Helped

Improved CTR through creative strategy and improved creatives.

Better quality traffic through improved campaign structure and creative testing.

Improved traffic led to higher conversion rates on site, resulting in more conversion value and revenue with less budget.