Woodcraft Technologies, Inc.
Woodcraft Technologies, Inc., established in 1996, is a prominent player in the sportbike industry, specializing in the design and manufacture of aftermarket components for motorcycles. Their product lineup is tailored to racers, track day enthusiasts, and performance riders, offering items like rearsets, frame sliders, engine covers, tire warmers, and more. The company is known for its innovative approach to product development, ensuring that their parts are reliable and perform well under the demanding conditions of motorcycle racing.
Advertising Platforms
- Meta
Woodcraft Technologies, Inc., established in 1996, is a prominent player in the sportbike industry, specializing in the design and manufacture of aftermarket components for motorcycles. Their product lineup is tailored to racers, track day enthusiasts, and performance riders, offering items like rearsets, frame sliders, engine covers, tire warmers, and more. The company is known for its innovative approach to product development, ensuring that their parts are reliable and perform well under the demanding conditions of motorcycle racing.
11.59%
Increase in conversion rate
The Challenge & Client Goals
Market Competition
Market competition poses a significant challenge for Woodcraft Technologies, given the niche nature of the motorcycle aftermarket components industry. With numerous specialized competitors going after the same customer base, Woodcraft must work hard to maintain its market share and attract new customers. The crowded market requires constant innovation and strategic marketing to ensure their products stand out, even as other brands with similar offerings compete for attention
Brand Awareness and Differentiation
One of the challenges for Woodcraft Technologies was expanding brand awareness to reach a broader audience. With a minimal digital presence, the company had to find effective ways to increase visibility and connect with potential customers outside their established niche of motorcycle racing and track enthusiasts
Achieving a Low Cost Per Acquisition (CPA)
Since Woodcraft Technologies had no prior experience with digital advertising, one of the key challenges was achieving a low Cost Per Acquisition (CPA). The absence of historical data and familiarity with digital campaigns meant that the initial efforts had to be meticulously planned and optimized to secure cost-effective customer acquisition without exceeding the marketing budget.
How We Helped
For Meta, we launched conversion campaigns, segmented into Top-of-funnel, and Middle and Botton-of-funnel. We implemented broad, interest, and lookalike targeting.
For Google, we segmented campaigns into Branded, Non-branded, and PMAX campaigns.
Provided creative direction for the creation of static and video content optimized for Meta and Google Ads.
